Paint and its effects on home energy efficiency of color
The color of paint you use to coat your home can have a huge impact on energy efficiency.
Most homeowners and building owners don't consider the energy efficiency of the color of the paint they choose
for painting projects.
Darker colors can increase cooling bills in the summer months by 20 percent because paint
color efficiency is very low for those darker colors. But that doesn't mean you have to rule out darker colors.
Insuladd® insulating paint additive reduces energy costs by increasing the energy
efficiency of paint of any color. INSULADD® products help to cut back solar induced heat gain through the
roofs and walls of buildings during summer months regardless of the paint color that is used. That means even
if you choose a darker color, Insuladd® will help offset the loss of energy that would occur without the
insulating paint additive. Dark paint colors absorb far more radiant energy which is converted into heat than
do lighter paint colors.
Increases in a building air-conditioning cooling costs can be seen when darker colors are
used in place of light colors. Insuladd® additive in any regular house or commercial paint increases its
energy efficiency of paints of any color by at least 20 percent, if not more.
For the most energy efficiency in paint color, use light colors and pastel shades which have
a good inherent solar reflectivity and have a better paint color efficiency than darker colors. The selections
of lighter colors are even more enhanced when Insuladd® is added to those paints increasing the energy
efficiency of those colors by a greater degree than dark colors.
While INSULADD® is essential to increasing the energy efficiency of paint color during
the warm summer months, those products also help paint color efficiency and reduce heat loss from buildings
during winter months making your home or business more comfortable all year long.
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